Great idea: Include testimonials on the front page of your online store
Although reviews on Facebook or Google are super important for the reputation of your brand, you should not miss out on transferring some favorable opinions to your own website (which must have a quality hosting service), to improve the perception of your brand to picky or undecided consumers. Here, …
Great idea: Learn about the Sweaty Startup methodology, ideal for that extra income
In my wanderings through Reddit I recently found a radical methodology not because it was innovative but because it was boring and rather risk-averse. This is The Sweaty Startup, which does not become a formal philosophy to undertake but rather a set of resources to start a business under a plot line that ...
Modern marketing is about feelings and emotions: tips from an expert
Previously on Webirix we have talked about the theories of Seth Godin, an academic and entrepreneur who today is considered one of the most important philosophers in the world of marketing. His books, as short as they are interesting, have the common thread that modern marketing must stop being so rigid ...
Interview / Juan Manuel Ávila, CEO of TOP Energy: Green Future and Social Welfare in a Best Place to Work company
On this occasion we chatted with Juan Manuel Ávila, CEO of Top Energy Mexico, who spoke to us in depth about the current challenges of the country in terms of renewable energy and the advantages of installing solar panels for entrepreneurs, since Aguascalientes has a unique position about. In addition, he shared with us the challenges that ...
This is how leadership is reinvented in times of crisis
According to a survey by consulting firm McKinsey (reported by Forbes), "more than 90 percent of executives said they expected the fallout from COVID-19 to fundamentally change the way they do business over the next five years." Less than 30% of the executives surveyed expressed feeling confident that they are prepared to face the changes ...
The pandemic accelerated the development and download of apps in Latin America
What to understand: Mobile application development is a fast-evolving present, but it has a promising future. According to a study by App Annie, which is the authority on statistics on Apps, during the first quarter of 2020 the hours of use of mobile applications increased ...