How to design your logo
As in the world of fashion, there are no hard and fast rules. There are fads, alternative currents and specific designs that offer interesting solutions for very specific groups. However, the most widespread trends in the design of corporate identity bet on: Simplicity. “Sometimes very simple logos that seem not to attract attention, they get a…
Contact in the first phase
Information is power One of the most common defects in the design of a customer acquisition strategy is the absence of a specific study of each potential buyer. Improvisation and over-reliance on the dialectical resources of so-called “target salesmen” often yield little benefit. - Previous investigation. "The key to ...
Sales strategies
There is no other like it that overshadows it. This type of company, due to its innovative business concept, stands out above the rest thanks to its hyper-differentiation: “Companies such as Cirque du Soleil, Starbucks or Ikea, among others, have managed to create their own category within the market. They have created their particular 'blue ocean', free of competitors ”,…
How to reach the consumer
Design your own campaign What can you learn from the greats? “When we talk about content, we are not talking about content as it is. We work in the world of ideas and they must be ideas that have to do with or are closely related to the brand and its objectives ”, explains Marta Palencia. “Stay tuned for trends, which…
Customer intelligence
Create a methodology To achieve this you must “create a methodology that allows you to make better decisions. And that has several applications. The first is used to segment, know and be able to choose the priority potential market. The second leg is the creation of the value proposition, creating a product or service based on the needs of ...
My price is not negotiated
ARGUMENT: HOW DOES MY PRODUCT HELP YOU? “The conversation with your client has to be related to value. The price makes sense to the client as long as it is related to the value that he perceives from our offer. Given the very common objection of the client who says this is very expensive or ...