Is your audience happy?
Analyze the user The objective, beyond delving into the profile and behavior of the public, is very specific: analyze their experience as a user and, from there, develop the most appropriate marketing and product development strategies to increase their satisfaction. "To know how our clients perceive the treatment that is given to them, ...
Seek your chance in the new tribes
There is a fundamental idea that forms the backbone of this book, and that is that all these consumer groups are not new urban tribes that follow a fad, but respond to profound changes in society. They are groups that are there to stay, that will not cease to exist overnight. ...
The new shine of luxury
Creativity and innovation Luxury is linked to creativity, to detail, to a special contribution beyond the conventional. The product must make an impact and, to stay in this line, innovate. That explains that the big brands do not care so much if their article follows a market demand as that it contributes continuously ...
Manage effectively
Total chaos! If you have trouble manually processing information for a few clients, imagine what might happen as your client base grows. Total chaos. “Memory is limited and it tends to fail. And the more time passes, the more difficult it is for you to remember when and how the different ones were ...
Defend your name
ARGUMENT WELL “It is important to distinguish what your positioning is. Do you have a cheap product or a quality and expensive one? If what is criticized is the price, boost the other values. Emphasize that this is a quality product that works well. When a consumer says that a product is expensive, in reality ...
How to Sell on Facebook
Integrate your offer on Facebook. You create a product catalog on your company page, where they can place the entire order and close the purchase process. The product offer does not have to be the same as the one you have in your store. Moreover, the ideal is that it is not (we already said it to ...