The best ingredients Adapt the composition to the space you have. As Almudena Martín insists, “what the articles say is as important as where they are. We seek to reduce all art to the maximum Less is more. The object is mainly made up of the space that surrounds it and taking care of how it surrounds it is ours ...

1. Resistance to abiding by the preferences of your customers You have an idea of what you want to sell, but is it the same as your customers? “At first I was trying to influence my personal taste. Time has shown me that even if the client wants something that I don't like, I must respect it and ...

SEARCH CHANNELS TO OBTAIN FEEDBACK Before increasing the price of a product or service you need to be close to the customer to know their needs and to be able to react quickly to them. If you want to be customer-oriented, you must create communication channels with him, it can be directly through satisfaction surveys or, indirectly, through ...

First of all, as all the experts insist, don't panic. It is true that this situation should never have occurred, "it is unhealthy for a client to monopolize our services, it is necessary to diversify the origin of the income and with it the risks", recalls Juan Carlos Alcaide, ...

Do not impose. The aggressive style no longer works. "It is not about inflating the sale, but about offering the customer what may interest him," explains Martínez. Patricia Peirote, partner responsible for Marketing at the consulting firm Cuni & Asociados, emphasizes that it must be “a friendly sale. It is about suggesting and dragging: if someone wants a pair of pants, ...