5 brands that will die before 2016 arrives
The agency reports that, at a time when mergers and purchases from one company to another are the order of the day, some brands will disappear because they are simply no longer profitable. 1. BlackBerry 24/7 Wall St does not believe that BlackBerry will survive in a world where the iPhone reigns. The company, which once had ...
The 10 oldest company logos in the world
Before the advent of global marketing campaigns, before television commercials and social media advertising, before all of this, advertising and branding were practically reduced to a single element: the logo. With the passage of time and the evolution of companies, markets and consumers ...
6 brands that started in a humble garage and are now worth more than 25,000 million dollars
1. Google The most famous search engine on the internet was developed in the garage of a friend of Larry Page and Sergey Brin, back in 1998. Page and Brin rented the garage to a friend and got down to work to develop an idea to the which they called Google. This idea was to create a web page in ...
4 misunderstandings that explain the little "feeling" that leaders sometimes have with creativity
Some creativity is often lacking in the corporate universe. But why is creativity so difficult to take root in the business world? Much of the blame actually lies with leaders, leaders who all too often view creativity from the wrong point of view. Inc. lists ...
This is how Starbucks manages to put the prices of its products through the roof without angering the customer
In the United States, the lucrative fast-food chain business has been undergoing the onslaught of inflation lately. During the last year, milk and coffee prices hit a boost of 27% and 25% respectively on the other side of the pond. We do not know if rising inflation is the ...
10 Apple Products That Were Failures
In the new century, Apple has been a technological benchmark and its products, a success. Devices such as the iPhone, iPod or iPad have made the apple brand a globally recognized brand with a legion of unconditional fans that continues to grow. But the beginnings are sometimes not easy, and being too optimistic with certain products can ...