How are Einstein and an entrepreneur alike?
Albert Einstein has become the benchmark for measuring the intellect, although few know what this great scientist actually did. Throughout his life, the creator of E = mc2 (which many do not know what it means) indicated what he found on the road to success through his words ...
4 lessons to win with humor
Last fall, Carl Sciortino, candidate for the United States Congress for the state of Massachusetts, uploaded a frank and funny video on YouTube titled Father's Son. Blurring the line between traditional political advertising and content marketing, it tells a cute and funny story in little more than a ...
4 tips to earn customer trust
No one is going to buy from you if they don't trust you. That can be a challenge for entrepreneurs, as they must build a relationship from scratch, unless you are an IBM or Mercedes Benz salesperson leaning on their firm's reputation. Confidence improves over time. If you have ...
3 words that customers love to hear
Behavioral research has revealed that there are some "magic words" that customers like to hear that are nothing out of this world, but are perhaps unusual despite their effectiveness. Today you will have access to some research and experiments, carried out in the United States, which reveal which ones ...
7 new consumer trends
The market supply responds to the needs and demands of consumers, this means that it is constantly evolving. Once you know them and understand how they are transforming, it will be possible for you to develop a competitive proposal to captivate your customers. Although there is no foolproof recipe for success, each year ...
Do you think like an entrepreneur?
Entrepreneurs are a curious bunch: They come in all sizes, shapes, genders, and personalities. Many times they wake up at dawn, but they are usually the last to leave the office. They use apps to be more productive, interact with all kinds of people, and are extremely curious. When an entrepreneur is really good, he also makes others ...