Although the conventional communication bases are the same, inside and outside the digital world, the latter world has keys and peculiarities that we must understand to speed up our sales through internet channels.
We share 3 secrets to make your communication more efficient
1. Clarity, please
Redundancy is part of the lack of clarity. Simple ideas are communicated with few words. From the meanings to the concepts, they are easy to understand if we understand them effectively from the beginning.
When one is redundant, what happens is that in our mind, there is no clarity and we require repetition to generate greater understanding. So if you are redundant, what you should do first is do an analysis on your own understanding of the message.
2. Includes a call to action and share only what is necessary: you have little time and a lot to sell!
It seems that this recommendation is very obvious, but no. Our interaction in digital media is limited to our perception and visual understanding, so it is important to include as much information as possible in our messages and that includes a CTA (call to action). Remember that in the clarity of your message, the intention of your strategy is printed.
3. Don't set false expectations
Being vague in your words can create false hopes and new problems. So lying is not just about saying something that is not true, but often communicating something that would seem true but is not achievable for us at this time. So do not overdress your messages and better be realistic and communicate what your brand or specific campaign really offers.
4. More than creative, be objective
Don't go too creative, be clear and remember that you are working for your brand or the brand of those who are hiring you. There are other showcases for craziness and unleashing creativity, but conventional digital communication tends to seek sales and there is little room for error.
Sure, in other cases it is worth innovating but right now we are talking about conventional digital communication.
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