Although these days social networks seem to be the main channel to get closer to customers, the truth is that the final step will always be on your own platform on the internet. Tomorrow Facebook or Instagram may fail, disappear or radically change, so you must think that your URL (internet address) is the most important asset for your brand.
The right way to achieve this and have a good Search Engine Optimization (SEO) to go out on Google when they look for products or services similar to those you offer, is to have a reliable hosting service, like KIUBIX in Mexico, and a domain of its own.
Once you have defined your general strategy, the following tips will be very useful to use SEO to your advantage:
1. Eliminate duplicate content
- This is terrible for SEO and penalized by Google. It will generally happen if you have migrated or merged blogs.
- Otherwise, you can tell the same story in different words, which will benefit your indexing because potential customers may have different ways of looking for solutions to the same problem.
2. Include a blog or a progress or news section
- This solves a technological and perception problem.
- Technological: A more nourished site, it appears more in Google. You help your indexing and a blog is your best content marketing, in addition to being the basis of your posts on social networks.
- Your scripts, then, would be the post of your blog.
- The perception problem: A blog site steadily fed it looks like the site of a company to which they pay attention to the smallest detail.
3. Update the home section or “home”.
- Your home cannot remain static, it is prohibited.
- That is, December cannot have the same as February. There are promotions and specific dynamics for each date of the year.
- A widget or module with the aforementioned blog can help you homepage look nourished and up-to-date.
4. Take advantage of user reviews on other services
- Ask your customers to leave their positive comments on Google, Facebook, Instagram or Yelp.
- Although they are third-party sites, these "quotes" will help you form a section with real comments by real customers on your own website.
- Remember that your site must be linked in your official network profiles.
5. Optimize product descriptions in your photos and images
- This is a 2 × 1: You are creating a more accessible site, and you help Google understand your range of products or services.
- If you use the 'alt' attribute in your self-hosted WordPress, and you upload a picture of a stroller, type "orange baby stroller", you are helping the search engine and putting SEO to work for you in a contextual way.
6. Video reviews by ordinary users
- It is really important that you understand this: users like to see reviews generated by other users on sites like YouTube or Instagram. You can create a beautiful video with 'drones' and 60fps but it will never have as much good faith as a clip of a guy with his cell phone showing that -for example- the backpacks you sell are of the best quality.
- This generates SEO of the best, since they are answers about your brand in the sites with the best SEO in the world: YouTube, Facebook and Instagram.
7. Friendly URLs
- For the love of God. If you use WordPress it is too simple and logical to have a coherent sequence like year / month / file or section / article.
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