A customer can go to a rival business if he does not feel good rewarding for a store, whether he is just beginning to be a customer or if it is a recurring one. That's why loyalty strategies, ranging from coupons to discount coupons, are essential.
For starters, if your business doesn't indulge your customers, someone else could.
We share from Trader some points about why loyalty is important:
- Ask customers for their email address to inform them of the news, send them discount coupons or congratulate them on their birthday.
- Show interest in your customers and get them involved in the business: provide suggestion forms, talk to them in the store or ask for their opinion by email.
- Give good customers an 'extra' detail with their purchase. A small gift or a discount coupon will please you and will repeat the purchase at your store.
- With each purchase you can give away a ticket for an attractive raffle or points according to the amount of the purchase to exchange for gifts when you reach a figure.
- Running giveaways is a classic method of rewarding loyal customers. For each purchase they will receive a ticket for a trip or a computer, the more you buy the more tickets and chances of winning.
- You can run promotions to win customers and make your loyal customers look good with their friends or family by offering advantages to both and ensuring two purchases and emotional ties with your business.
- For example, a promotion for a voucher or an online newsletter: "This Christmas come with your best friend to buy a gift for your boyfriend, and you will each get a 15%."
- You can offer birthday vouchers for an amount, but your loyal customers will be charged less.
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