Netflix began fiscal 2011 with almost 24 million subscribers, making Netflix the audiovisual content platform with the most clients in the US Now, the number of subscribers from outside the US already exceeds those at the national level , reflecting the success of the international expansion of the company. Netflix's international revenues have already caught up with nationals, and a large part of the success outside the US lies in the booming Latin American market, the company's main source of profits abroad.
140 million hours a day are viewed through Netflix, which means 1,000 million hours a week and 52,000 million hours of annual viewing, which means that during the last fiscal year of 2018 Netflix improved revenue by 35%, reaching the 15.800 million dollars.
Keys to the Netflix phenomenon
The production of series instead of movies (to retain the user and to ensure that they pay their fee for one more month), the possibility of viewing these productions easily and simply in a multiplatform (on their own mobile, tablet, laptop), together with the prediction algorithm that recommends new series adjusted to personal tastes and its powerful, innovative and sometimes controversial marketing policy with its extravagant advertising campaigns (with some unforgettable examples such as Pablo Escobar congratulating a “White Christmas” at the very Door del Sol), are some of the keys to its phenomenon.
The platform has also started a new bet: its own production. Your content budget will be 85% to produce your own series and films and the remaining 15% to buy ready-made content. Although Netflix is best known for its series, this year it has decided to bet on feature films. Netflix plans to reach more than 80 self-produced feature films, a figure that exceeds the sum of the feature films released in 2018 by the four major Hollywood studios.
Side effects: binge-watching
Con la llegada de Netflix, cambió la dinámica y se apostó por la subida a la vez todos los capítulos de la temporada de una serie en lugar de ir emitiéndose semana a semana como se habían difundido los contenidos audiovisuales tradicionalmente. De esta manera, el usuario puede determinar su propio horario de visualización. Debido a estas tendencias, han surgido nuevos patrones de consumo de medios. Un fenómeno reciente que se ha observado entre los espectadores de televisión es la “observación compulsiva” o binge-watching. El término se refiere al comportamiento de visionar varios episodios de una serie de manera continua y compulsiva: en un fenómeno casi incontrolable por parte del abonado.
The degree of addiction to continuous viewing of series has been causing changes in the social behaviors of individuals. Some of them dismiss other types of outdoor fun ways to reserve time to seclude themselves at home to make those long and compulsive viewings of their favorite series. In fact, series are not viewed, but rather followed, as if it were a football team.
In 2017, the binge-watching model advanced and developed into the binge-race, or "viewing marathon." In its press release, Netflix stated which were the series whose full seasons had been seen in 24 hours on the day of its premiere in 20 countries, defining the users who watch the new seasons in 24 hours as "super fans."
Via OBS
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