Do you know what are the five web design mistakes that negatively affect SEO?
he web pages of companies have evolved a lot. From being boring websites, with a lot of text and static, they have become attractive and very visual. The reason for this change is to attract the user. However, a beautiful design for the user does not have to be good for Google, and can have a negative impact on SEO ", they point out from Seocom, an online marketing agency founded by Ivan ruiz and specialized in SEM services (SEO and PPC).
The main errors in which you fall when designing a web page that negatively affect SEO are, according to this agency:
1. Misuse of headings or headers.
"The headings or headings are the titles that can be found on a page. They are content with a different typeface than the rest, usually larger and, sometimes, of a different color. They are usually named as H1, H2, H3 ... headings They are very important for SEO, as they provide Google with semantic information, that is, of what is relevant at the content level; they help in the information structure of the web so that Google knows which keywords are relevant to the business, and they help users to understand better and faster what the web is about and what they will find on it. It is important to structure them well and in order.
2. Very heavy images and videos without resizing.
“When designing a website, it is considered that any image can be uploaded, just because it is beautiful, without taking anything else into account. However, this can directly affect SEO. For example, uploading an image without taking its weight into account directly affects the loading speed of the web, and this is a relevant SEO factor for Google. In addition, it is a very relevant factor at the user level, since if a user visits a website and it takes around 4 or 5 seconds to load, most likely, the user will not enter the website. Therefore, it is important and necessary to optimize the weight of the images and videos before uploading them to the web, so that the if you load quickly and don't miss out on any prospects along the way. For this there are several tools, such as TinyPNG, Kraken.io or Compressor.io, which are used to optimize images online ».
3. Little text on the pages.
“There are many web pages where the content is a bit scarce due to having a large number of images and videos to attract the user. But, not only do you have to attract users, you also have to 'attract' Google. Therefore, the pages have to have content. The content is what Google reads to know what the web page is about, that is why it is very important so that it can position it. We recommend having a text according to the theme of the pages, an attractive text so that people read it and stay in the if you, and that, at the same time, it is an optimized text so that Google likes it and helps to position it. For this purpose, in the first place, it will be necessary to use a good structure of headings. Afterwards, how much headings as the text itself contains keywords (keywords) to position and that are related. For example: if your website talks about pants, use the words' pants', 'jeans',' jeans, etc. The images are fine, but they should not be abused or put only images, because Google needs the text to know what the web is about.
4. A lot scroll (to scroll the pages) to find the information.
«This point does not affect SEO so directly, but it can affect it indirectly. If the web is not very adapted for the usability of the user, when he enters, if he has to scroll and scroll to get to what he is looking for, he will quite possibly leave. This increases the bounce rate of the page, that is, the percentage of people who arrive and, without browsing, leave the if you. This is a very important factor since, if Google has a very high value in this sense (that is, your bounce rate is high), then consider that the web does not have quality content and that is why users they abandon it. So it does not help to position, but rather the opposite. In conclusion, that the people who enter your page have to scroll is fine, but always thinking about the user experience, not that the web is very visual if it implies little usability and that, therefore, is detrimental ".
5. Abuse of pop ups and interstitial.
«And finally, there are the pop-up tabs, which all users hate when entering a web page, as is the case with pop ups or interstitial. They affect SEO because Google is looking for users to have a good experience on the web pages that it shows in the SERPs (search results page). Simply, because if Google only gave results without more, whatever they were, for all those people who use Google, it would have no value, and they would stop using it as a search engine. That is why Google does not like websites very much with this type of pop-up windows, because it causes a bad user experience. And if it happens when you are with a computer, it can be acceptable, but when it happens with a mobile, the user experience is really negative, since the screen is much smaller. Yes it is true that they are very useful to increase conversions, but the correct thing would be pop ups that are not so intrusive, that occupy a small space on the screen, not all of it, that does not hide the content of the web ... In short, not annoy users. '
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