Matter of nuances
What is the difference between a business plan and a business plan? The first one usually refers to a business that is starting and that must necessarily include information about the procedures for the incorporation of the company and the requirements to start it.
The business plan, on the other hand, can be made for a company already underway.
Before going into pure and simple matter, some tips to achieve what Bernúes calls the Stop rule, that is, the signal that warns the investor that this plan is worth it. For this it must be:
- Suggestive. Both in the exterior design (careful cover, quality paper, attractive design ...) and in the interior (it must be organized with a summary, body and annexes) and structured (with a complete index and an easy-to-read font). The executive summary is key and we will dedicate a specific section to it.
- Tempting. Written in a way that encourages the reader to do numbers and assess the possibilities of going into business. You have to take care of the writing style, be brief, use simple language (main ideas in simple sentences), avoid jargon as much as possible and eliminate the superfluous.
- Occurring and dynamic. You have to be creative, but with moderation. If your proposed business doesn't invite big frills, save them. It can be counterproductive to distract the reader. Dinwoodie is blunt: "Creativity is important as long as something about the business stands out, but if it can't have the opposite effect." You can also accompany it with slides, a video or any other support that makes it easier to read and differentiates it from the rest.
- Accurate and explicit. Clarity and conciseness must be essential. It must carry useful information. You cannot miss any important information. Remember that it is a question of quality and not of quantity, do not waste your reader's time. The key ideas, from the beginning: do not have to deduce its meaning. Although the main economic tables must go in the financial economic section of the central body, in the annexes you can include the secondary data, the results of the market study, the resumes of the professionals and, if you have one, any letter of recommendation or favorable report .
- Fountain:
http://www.emprendedores.es/
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