If before the COVID-19 pandemic you continued to trust in promoting the digital sales of your business through informal platforms such as Facebook Marketplace or WhatsApp messages, surely recent months have convinced you that a better administration and online sales system are made possible by means of the appropriate platform.
At KIUBIX, a Mexican company, they have an attractive offer and that the truth is cheaper than Shopify. We recommend you check it, and so that you just convince yourself, here we have 7 advantages of getting into e-commerce in shape:
1. They can buy you at any time
We are not only talking about special days such as the Good End or during the January sales, back to school or seasonal sales.
We refer, especially, to the fact that your online store will be open to any customer 24 hours a day, 365 days a year. That avoids losing a sale by not answering a message on time, since if you manage your inventories well (as is possible with Adminit, the KIUBIX management software) there will be no problem in having the orders ready to fill.
That is why it is important to always have an online sales platform, and not only at specific times. However, if you want to be especially careful at Christmas parties, here you go 5 tips to sell more in your online store during Christmas.
1- You reduce your costs
To have an online store it is not necessary that you have all your products presented in a physical space. In fact, there are different companies that operate over the Internet in which only show all your inventory through your e-commerce.
This implies not only saving not need a rental or purchase of premises, but also everything that this implies of light, Internet, etc. Or if you want to have one so that clients have a physical space, it doesn't have to be as big as everything you offer. In either case, you will be reducing your costs.
2- Sell without geographic restrictions, as you decide
Directly related to the previous point, this fact allows you to put your products for sale anywhere in the world. They will not have the explicit need to travel to where you are to see what you have to offer.
In addition, with this, all kinds of geographical and linguistic tango barriers are thus eliminated. Your e-commerce translated into different languages it will allow them to buy in it from different countries.
3- Personalize your shopping experience
If there is one of the clear advantages of having an online storeThat is to be able to know (and monitor) what your consumer does. In a physical way, it would be very uncomfortable for a potential buyer to enter your store and you were all the time behind him asking what he wants or why he does not buy your product.
Ecommerce allows you, for example, to know at what point in the process you left the purchase halfway and even remember that you left it halfway by sending an email. This, in addition, can help you improve your shopping experience for another occasion: shortening the steps until the order is finalized or offering that buyer products with similar characteristics.
4- Customer loyalty
The previous point is directly related to consumer loyalty. Knowing your behavior when buying, the times they have made an order in your online store, etc., you can build loyalty by offering exclusive discounts or campaigns aimed at their needs.
This will have a positive impact on the business, as recent statistics speak of up to 80% of users who do not return to ecommerce where your shopping experience is negative. Therefore, and now more than ever, it is essential to offer you a good user experience when it comes to building customer loyalty.
5- Receive feedback on the products
Have you always wanted to know what consumers think of what you sell so that you can offer more or improve it? Well, the online store will allow you to receive that feedback so that you can implement improvements in your business. Through star ratings, with the ability to leave comments ...
In addition, the customer will feel heard after their purchase. There is no better way to thank him for the confidence in purchasing your company's products. What's more, if you offer quality you will have nothing to worry about. Enable a direct channel where others see what they can expect of a certain good acquired is a great public exercise of trust in your business.
6- Improve the image of your business
From among the advantages of having an online store, there is no doubt that there is also the one to improve the image of your company. Offering a good sales platform over the Internet to users will give your company a great corporate appearance.
Not only will it prove to be up-to-date, but it will also show interest in facilitating the consumer's purchase. For example, it avoids trips to the physical place of sale and allows you to compare prices from home. In addition, thanks to what we have mentioned as loyalty or feedback, you can even implement improvements in your products that customers will value positively.
7- Maximum security of transactions
Today, operating online is almost safer and more reliable than doing it in a physical store. From your home, without anyone spying on your secret number or your credit card. Of course, the e-commerce website must have a SSL certificate, like the one offered by KIUBIX.
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