Mexico is a country that has a wide range of factors that guarantee the emergence of an absolutely innovative and updated nation. The implementation of new technologies, the wide range of possibilities that users have, the new entrepreneurial ideas that arise from our entrepreneurs, make our republic recognized as one of the pioneers in technology.
But let's learn more about the reasons why Mexico has a Bright Digital future:
1. Increase in e-commerce
We are increasingly approaching the digital world since electronic commerce in recent decades has become one of the most used means of purchase. Thanks to the rise of mobile devices, mainly tablets and smartphones, electronic commerce has managed to occupy an important position in the lives of Mexican Internet users.
Therefore, approximately half or even more of the users own or use computers, tablets and smartphones to carry out their online purchases. Based on official figures, more than 70% of Mexican citizens made at least one digital purchase between 2015 and 2016. Within the most used categories, tickets for shows, accessories, clothing and digital downloads stand out significantly, however, the most popular categories requested were sports, fitness along with clothing and accessories, all of these products becoming the best sellers on the internet.
The frequency of purchase of these categories has been so much that clothing represents an approximate of a quarter of total online sales, on the other hand, the device with which Internet users frequent to execute this type of operation was and continues to be the computer . The second place goes to the smartphone and the last to the tablets. It is worth mentioning that thanks to digital education, the users who use this extraordinary shopping tool the most are young.
Ease of purchase with the use of mobile applications
It is not a secret that when it comes to making any type of purchase, one of the main things we want is speed and of course efficiency. In this way, businesses have been entering and joining the digital world by having a mobile application, in addition, they sell their products and / or services not only through their own application, they also do so through a website, But the interesting thing about it is that the vast majority admit various forms of payment. Credit and debit cards, Visa, Mastercad or even PayPal are the most accepted forms.
2. Greater use of social networks
It may not seem surprising, but a Mexican usually spends between 4 and 6 hours a day checking their social networks.
Why do users spend so much time on it? The reasons why an ordinary person spends at least 240 to 360 minutes of his day to navigate precisely on Facebook, Instagram or Twitter, are many and unknown. But generally they usually do it for three reasons:
- Know the qualities of the brand of a specific company.
- Find promotions and offers.
- Identify with the brand.
Consequently, we noticed how the fame of social networks has increased in a short time, but the impressive thing about the results is that Facebook is positioned as the most used social network, reaching almost a 97% of consumption. Here it is demonstrated that digital education must focus on learning a correct distribution and investment of time.
3. Inclination for the internet
Of all the countries that are part of the digital world, Mexico is one that is characterized by basing its life on the internet. It seems a bit strange but this is evidenced by reality.
Confirming data:
- According to the most recent census, Mexico has 119,530,753 inhabitants, of which 68 million do not detach from the internet. In this sense, approximately 60% of the Mexican population represents the number of people who use the Internet.
- Between 2014 and 2015, the connected population grew, yielding significant results. During that date there was an increase of 16%. However, it is expected that this attraction will be the same or similar in the following years.
- More than 78% of the inhabitants connect to the internet with their smartphone and by entering social networks. This has allowed Mexico to become the Latin American country with the most use of social networks. On average, each user has profiles on the most popular networks, that is, Facebook, Twitter, WhatsApp, Youtube and Instagram.
Now, this information undoubtedly leads to a Digital mexico renewed and with an improved digital marketing, However, audiovisual content is and will continue to be the most required on the internet due to its ability to produce changes in ideas, beliefs and opinions. Plus, such high-quality content can even boost sales. In this way, YouTube has managed to classify itself as the network most used by executives, accounting for half of the consumption of online videos at least once every seven days. Based on these data, Mexico is currently in the top positions of Latin American countries in video consumption. Over half a million monthly views for VEVO make it one of the most important markets.
Comparison of video consumption among Latin American countries
Statistics show that Mexico takes second place with 21.5 million users. Then comes Argentina with 15 million, Colombia with 11 million and Chile with 5 million. In relation to the time that Internet users last, Mexico exceeds the world average. Each user is used to spending 6 minutes of video consumption. In contrast, a user from Colombia normally spends 3.7 minutes per video, from Argentina 4.4 minutes, from Brazil 3.5 minutes and from Chile 4.2 minutes.
Taking these important data and clear digital consumption figures as a reference, there is no doubt that the digital music industry considers the American continent, especially Mexico, as a partner for the following years.
4. Perfection of digital marketing
The investments that have been made in digital marketing constantly and for large sums imply improvements, Millions of dollars are the figures that have been allocated to the advertising market, specifically granting digital marketing a 25%. Worldwide, such numbers continue to grow, and Mexico is obviously not far behind.
Among the most prevalent consequences such investments will bring is the rise of competition and the focus on content personalization. In this way, it will be more complex to determine how to invest our money, the solution inevitably consists of having the help of an expert in digital education and go to specialists who know the conditions to establish a good strategy. On the other hand, it is necessary to adapt communication strategies since the youngest figure as a transcendental market.
The result obtained by the number of small companies that chose to face the diverse market conditions developed by the large ones in the industry was fascinating. How did they get it? They achieved this by submitting proposals completely based on user experience, instant communication tailored to the needs of each person, and building a simple process design.
As a result Mexico it will be more attractive since content marketing will soon be known for being more entertaining and captivating thanks to the incorporation of new technologies.
5. Competition between companies
In Mexico, companies have little by little undertaken new projects related to the digital world. More and more companies are aware of all that they can achieve and offer to millions of people through this amazing digital universe, and they have also become aware of how effective digital marketing is and of several of the techniques it uses. Therefore, they do not think twice and start executing them with the sole objective of achieving effective results.
Indeed, we see how more than 80% of companies tend to expand their digital capabilities and extend their technological reach. In contrast, only 65% of companies worldwide choose to invest in this area.
Finally, it is important to know that the digital education plays a relevant role in each society, since with it we can achieve the digital future that any country in the world wants. It is possible to achieve this since it becomes a step beyond the typical model of education since it is based on the understanding of the multiple styles and forms of learning of each student. In addition, it encourages the development of useful knowledge and skills that cannot be learned in a classroom. But above all because of the inclusion of the application and use of the most recent technologies as a primary element in the interaction with the digital world.
Source: billmo.com/5-razones-las-mexico-pais-brillante-futuro-digital/
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