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In marketing and entrepreneurship blogs we usually read an entry that is repeated season after season: the so-called tips or maxims to achieve the desired productivity. These tips, which we can see even by legendary entrepreneurs on their own sites or on Medium, sometimes do not consider the hustle in which several are living. ...

One of the most important points when you want your potential customers to buy, or for your customers to make a purchase again, is the shopping experience. This is no stranger to online businesses, but it is one of the most neglected at the moment ...

Competition is everywhere, and it is not for nothing that we find it in digital markets. From trying to offer faster shipments, or a better quality of the product, sellers are always thinking about how to stand out from other companies, but an aspect that is usually left at the end and has great relevance ...

In a listening to the 'Cracks' podcast on creativity and marketing, Mexican publicist Pico Covarrubias mentioned to the host (Oso Trava) about how the philosophy of 'The Four Agreements' and how it has served him in managing the staff of his agency of marketing. 'The Four Agreements' come from the homonymous book of the Mexican writer ...

Pandemic times in Mexico have accelerated, apart from the rise of electronic commerce and the use of payment methods beyond cash, a massive adoption of online education. If we are flexible and somewhat broad, we can even consider that a good part of YouTube has a didactic or educational element. Let's go to …

Every year, new trends in web design and usability emerge that are introduced to the mainstream and are later copied (usually by studios or firms in South Asia) to be sold as WordPress templates. Precisely, in the spirit of pursuing the new in design, it is difficult to choose a suitable theme for the most popular CMS of the ...