For you to learn how to get better results from social media, we give you some keys that will be very useful for you to be successful in the digitized adventure:
1. Develop a clear marketing strategy, where you understand exactly what it means to be social for both the company and the target audience.
2. Define the metrics with which you will evaluate your results, in order to guide actions and ensure the real value of the business.
3. Monitor competitive intelligence. Know who your competitors are, both direct and indirect, and take note of what works for them and what doesn't.
4. Clarifies roles and responsibilities internally. You must distinguish what the expectations and commitment are expected of each team member. It is very important to have a Community Manager take care of social media.
5. You should always see social media as sources of innovation, as tools to test ideas, and see what the trends are, collect information and create new value for customers.
6. Ask the audience what they want. Conduct regular surveys on topics that concern your users.
7. Keep channels open for dialogue. Try to get involved with your audience; answer all their questions, recommend content and / or pages and try to solve problems that may arise with your product or service.
8. In all your messages you must generate awareness of the brand and the personality of your company. Use social media to position yourself and make a good branding strategy.
8. Make your brand 2.0. Create a 90-day transformation plan, in order to define the presence in social media and give way to a change of your company towards the digital world.
9. If someone asks a question, you must answer it, regardless of the channel (phone, email, social networks).
10. Offer users something that they really value; empower and excite them.
11. Consider the media mix, that is, make a mix of online tools. Consider uploading images, videos, podcasts, questions, contests, interviews, news, and downloads.
12. Incorporate current content. If something important happens, even if it has nothing to do with your sector, communicate it in an informed way.
13. Build relationships, not only with customers but also with influencers in the media, with opinion leaders, and especially with bloggers or people with a lot of presence on social networks.
14. If you sell products, you should try to do so through social platforms. It is recommended to create a Online store or at least, offer the possibility of acquiring some of your articles by this means.
15. Along with your strategy social marketing you must mix display advertising; for example, use Facebook to post your images, ads and offers.
Fountain:
http://www.soyentrepreneur.com
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